During the overproduction era, what is being produced in reality – is a product or service marketing. Marketing is a key competence for every senior manager. Forbes invited practitioners who showed the world proven methods to expand the business and beat the competition. Our lecturers combined theory with more than 50 real examples of almost every industry. The conference was divided into two parts: how to win the marketing battle and how to make the advertising work.
Rolf cooperation with Trout & Partners in 2006, was very interesting and useful. T&P created a perfect analysis of the situation, and more importantly, the result was converted into a simple and understandable recommendations of the company’s strategy. T&P cooperation with our senior management helped Rolf to review and reinforce the importance of business marketing.
Along with Trout & Partners we have developed a strategic marketing focus on Altia brands. A new competitive strategy and new direction of major brands, no doubt, will strengthen our leading position in the Baltic Sea region.
From 2000 to 2005, we worked with Trout & Partners, to develop and implement different ideas in our retail chain brands. Over time, Trout & Partners, ensured high added value to our business, in particular by strengthening awareness of our brand and its importance, as well as differentiated ideas that should be reflected in all of our business activities. Overall, we had a successful cooperation.